Did ACT Total Care Mouthwash really fight plaque build up? Class members of the ACT Total Care Mouthwash False Advertising Class Action Lawsuit say no. The case is entitled Toby Gaerin v. Chattem, Inc., (Case number. 11-cv-2735) and is in the jurisdiction of the U.S. District Court, Southern District of California.
The only active ingredient in ACT Total Care mouthwash is sodium fluoride and there is no evidence to show this ingredient fights plaque build up. Not only this but the lawsuit claims other deceptive marketing campaigns and even the ACT product name led customers to believe this was a premium mouth wash with anti-plaque fighting benefits. As a result Chattem was able to charge customers nearly 25% more for ACT Total Care. Class members in the ACT Total Care Mouthwash Lawsuit include any California residents who purchased ACT Total Care Anticavity Mouthwash marketed as having antiplaque benefits. A copy of the lawsuit can be read here.