These type of “all natural” class action lawsuit seem to be a dime a dozen nowadays. The latest one involves Frito-Lay Tostitos & SunChips. The lawsuit claims that these chips labeled their product as “all natural” when they really contained ingredients made from plants grown from genetically modified seeds. Remember that Tostitos commercial around Superbowl time last year that depicted a pretty girl buying Tostitos at her local supermarket and picking them over other brands because they were all natural and only had truly natural ingredients? Well it turns out that this commercial may have been inaccurate according to the Frito-Lay Tostitos & SunChips “All Natural” Class Action Lawsuit.
The main problem for Frito-Lay seems to be that the corn and vegetable oil used to make the chips are made from genetically modified plants. Consumers paid higher prices for Tostitos & SunChips because they thought they were getting an ALL NATURAL food and were truly natural. The lawsuit is entitled Julie Gengo v. Frito-Lay North America, Inc., Case No. 11-cv-10322, and is in the jurisdiction of the U.S. District Court, Central District of California. The lawsuit includes anyone who purchased Tostitos or SunChips from December 12, 2007 through the final disposition of the case (still to be determined). The class action lawsuit is seeking damages, restitution and a permanent injunction barring Frito-Lay from continuing the false advertising. A copy of the case can be viewed here.