These “all natural” class action lawsuits are piling up one after another. King Arthur Flour is the latest company to fall victim to a lawsuit claiming that they labeled their flour as “All Natural” but in all reality it actually contained synthetic ingredients. Class members of the King Arthur Flour Class Action Lawsuit claim they would have never paid a premium price for the King Arthur Flour had the truth been known that it was not All Natural according to the lawsuit. The customer would have opted for a less expensive brand.
Some of the synthetic ingredients listed in the lawsuit that were on the King Arthur labels include ascorbic acid, disodium phosphate, potassium carbonate and sodium acid pyrophosphate. The lawsuit is claiming false advertisement and violation of California’s Consumer Legal Remedies Act. The lawsuit is entitled Larsen v. King Arthur Flour Co., Inc., and is case number 11-cv-5495. The lawsuit is in the jurisdiction of the U.S. District Court, Northern District of California.