A class action lawsuit has been filed against All Market Vita Coco Coconut Water claiming that the amount of magnesium and sodium in Vita Coco coconut water was less than advertised and All Market knew or should of known. This case will be held in the Federal District Court in Manhattan New York. The lawsuit was filed on behalf of anyone who purchased Vita Coco water since 2007.
The All Market Vita Coco Coconut Water Class Action Lawsuit charges All Market with deceptive trade practices, false advertising and fraud. All Market expects to do about $100 million in sales this year and charges around $2 for a 11-oz. carton of Vita Coco Coconut Water.
Vita Coco spokesman Arthur Gallego states, “we are confident that Vita Coco continues to be an excellent, all natural source of hydration and that our products’ nutrition labels are accurate and in compliance with the FDA.”… we will see about that.